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Transform the business you have into the
high-level business you desire in …
The proven path for coaches and consultants to leverage everything they’ve learned so far to create reliable $10k, $20k, and $30k months doing only what they love!
In 12 incredible months, align your business model and offerings with what makes you happy, overcome the mindset challenges that hold you back, streamline your systems, and call in clients that deeply value your work!
or want the CliffsNotes?
A well provides water, until it goes dry…
A Koi’s growth is limited to the size of the pond they are swimming in…
Plants need to be repotted in order to grow to their full potential…
And, what got you here won’t get you there.
It’s time to integrate stronger messaging & offer language that attracts clients who truly value your higher-level work
and develop systems that create reliable growth!
I’m sure you feel it, right?
That sense that you’re meant to do something more… The well of energy for your business running a bit dry… And feeling that it’s long past time that your hard work pay off.
You’re ready to attract more of the RIGHT clients, develop systems that make your life easier, uplevel your offers so you can do more fulfilling work AND reach your revenue goals, and finally indulge in all that delicious freedom you’ve so rightfully earned.
You’ve outgrown your business container.
NOW is the time to realign your messaging, offers, and business model with everything you’ve learned as a business owner and a human being…
…BEFORE you face some serious problems:
(And it’s possible you might be experiencing some of these already.)
- Your ‘tried-and-true’ offers and campaigns aren’t working as well as they used to…
- The number of less-than-ideal clients you’re attracting is beginning to frustrate you…
- Your revenue has hit a ceiling… or worse, it’s so unpredictable you’re constantly focused on getting your next client
- Afternoon sales calls end with you over-explaining your offers, then adapting, and overpromising just to make a sale…
- Burnout becomes the norm and you wonder how long you can keep going…
- Frustration sets in, knowing that you can deliver amazing results for your clients, and being unable to adequately convey that…
- All of the above becomes evidence that you “simply aren’t cut out for” having the business you truly desire…
Rest assured, there’s still time to adjust your path!
Because NOW is your time to breakthrough to your next level.
You are at the ideal point in your business evolution to capitalize on what you’ve built so far and breakthrough to six-figures and beyond!
Imagine the beautiful possibilities when you:
- Seamlessly shift into a business-model that allows you to leverage your time while accelerating the results your clients achieve
- Redirect your momentum into your highest-level work
- Realign your price-point to match the skills you’ve carefully honed
- Attract client after client who are EXCITED to work with you
- Become a respected specialist in your field
- Are consistently creating $10k, $20k, and even $30k months
- Create systems that allow you to accomplish more in WAY less time and effort
- Breakthrough the limiting beliefs and internal obstacles that keep you stuck at your ‘upper limit.’
- Get on the tangible path to release your subconscious resistance, realign your vision, and do more of what you love while bringing in more money in less time
Welcome to…
Get ready to shape your individualized path to the results you want alongside a tag-team duo of experts + a community of like-minded entrepreneurs to help you chart your course.
STEP 1: Realign Your Message, Pricing, & Offers
For your first month you will work with Holly 1:1 so we can focus on your highest priorities, refine your message-to-market match, explore pricing and business model structures that match your goals, and create your customized growth plan.
We will zero in on exactly who your ideal clients are, where they are in their journey, and how they experience the problems they have. Then we hyper-target and position your offers and marketing to get their attention — so the right people reach out already EXCITED to work with you.
STEP 2: Understand Your Internal Landscape
Recognizing and aligning with your unique true north is essential to unlocking the path towards the life you want to lead.
When you pitch your next-level offers, do you find you hold yourself back and don’t fully embrace the level of experience and value that you bring to the table?
This is where the importance of mindset comes in! It’s right in front of you, and no matter how much you squint, you simply can’t see it…
…That’s why in step 2, Michelle will help you get a CLEAR look in the mirror of not only your business but how you operate as a human being.
When you are aware of your inner workings it becomes easier to release internal obstacles and move past your upper limits–it also allows us as coaches to better support you.
STEP 3: Enroll New Clients
Ready… Set… LEAP!
Here’s where you prove to yourself that your desires are within reach.
During months 2 and 3 our focus is putting your shiny new messaging into action with a “quick win plan” and enrolling 2-4 new high-level clients. In fact, most of our participants find that they triple their monthly revenue very quickly.
STEP 4: Build Reliable Systems
:: Holds up your funnel :: “Does this spark joy?”
So now that you have proof of concept – it’s time to shore up your foundations and create repeatable results.
During months 4-6 we will work on getting your website in order and putting simple, reliable systems in place to generate new leads on a regular basis.
You will have access to masterclasses that will teach you how to develop enrollment procedures, webinar campaigns, and lead filtration systems to ensure you’re only spending time with ideal clients that are ready to buy! (And of course, we will be here supporting you, answering questions and offering feedback every step of the way.)
STEP 5: Calibrate and Automate
Finally, should you choose to work with us for a full 12 months, we will continue to fine-tune your messaging, develop systems that take minimal effort to run and select the parts of your business that make the biggest impact, optimize them, then put everything else on auto-pilot.
The end-goal being that you have a business-model where you are only doing what you love on a day-to-day basis, and able to reach your financial goals with as minimal effort as humanly possible.
There are distinct and tangible differences between where you are NOW and where you could go NEXT…
Lost In The Woods:
- Nursing a wicked case of burnout, grinding away at unfulfilling busywork…
- Going from “guru” to “guru” trying to squish yourself into someone else’s box, or frankenstein solutions together…
- Feeling chained to your desk, there is always something (or someone) that needs your immediate attention…
- Suffering yet another blow to your confidence when your new strategy doesn’t work…
- Wondering if the direction you want to go is even possible or if you should just be happy with what you have…
Blazing The Trail:
- Making an impact at the top of your game, excited to open your inbox at the start of the day!
- Building your business on your own terms with an expert team to support your path!
- Heading out on vacation in the free time you created with needle-pushing systems and processes!
- Receiving a glowing testimonial and referral from a dream client who loves what you have to offer!
- Feeling the freedom of choice and confidently taking the bold steps towards continual growth!
“Right away Holly helped me develop messaging so clear that I was EXCITED to talk about my new offers, and not only that, the new messaging worked.”
Jeff Martin
Business Coach
I have been helping companies market and grow their businesses for years, and while I enjoy my work I wanted to get out of the “done for you” model. When I tried selling coaching before, it felt too intangible and I would end up still promising done-for-you deliverables, which pretty much defeated the purpose. I joined the Trailblazers Collective to get support and an outside perspective as I change gears and step into my new business model.
Right away Holly helped me develop messaging so clear that I was EXCITED to talk about my new offers, and not only that, the new messaging worked. Within my first month I had already signed on a long-term coaching client at $1500/mo (which paid for my investment right out of the gate!), and signed a $20k contract with a local business development organization to coach their members.
With Holly and Michelle’s support I’ve also been able to restructure my days to be more productive, navigate the shift into my new business model, and I’m implementing streamlined systems that will essentially put my enrollment process on autopilot and allow me to work much more efficiently.
I can’t express enough how grateful I am for this program, it’s exactly what I needed to build the business I have wanted for years.
We know you’ve done the work to get this far…
Let us help you blaze a trail to the next level.
“Over the last year I’ve been able to close five-figure contracts with universities, I’ve had over 100 people go through Sales School, my business model is now so streamlined I am working 10-20 hours a week…”
Liz Dederer
Founder of Sales School
I wouldn’t have been able to do any of this without the messaging, sales page, offer language, program structure and all of the other things you’ve helped me with.
I had all the right pieces before we worked together, but they were either in the wrong order, the wrong pieces were bing prioritized, and other pieces were completely buried because I didn’t realize how important they were.
It was SO VALUABLE to have your objective eye, coming from someone who understands me and my audience, and can look from the perspective of a buyer, sort through what was important, and what needed to be said on my website, sales page and marketing.
Having you in my pocket for the last year was incredibly valuable. I felt like I had a partner in my business that I could come back to when I needed you most, and that you could see my evolution and point out what comes next even when I got stuck in the weeds. You knew what was coming before I did, and could point out when I was getting in my own way.
I’ve been able to close five-figure contracts with universities, I’ve had over 100 people go through Sales School, my business model is now so streamlined I am working 10-20 hours a week, which has been invaluable having my 9yo at home with me during the pandemic, and navigating a big move and other life events.
I’m so excited for the next year and building on this foundation I’ve created!
MEET YOUR MASTER GUIDES
Hi, I’m Holly!
Instead of fitting your brilliance into some “system” (that may have worked well for someone else), I help coaches, and consultants customize their targeted strategy to get the next level “click” they’ve been after.
For over a decade, I’ve been in the trenches of my clients’ businesses, aligning their branding and marketing systems with the clients they want at the high levels they want to work at.
With the guidance, tools, and skills in my signature programs, my clients have created 6 figure paydays, sell out new offers, generate multi-5-figure months, and next-level themselves as the go-to expert in their industries.
With their freshly aligned messaging and customized growth plan many Trailblazers double or triple their revenue in under a year… AND they end up working less because they are focusing on the strategies we’ve created to maximize the effectiveness of their work.
Now, having a solid STRATEGY is only half of the foundation for an accelerated shift… the other half is MINDSET.
Meet Human Behavioral Expert: Michelle Quinn.
Hey, I’m Michelle!
Does it ever feel like you KNOW what you need to do to grow your business but something always seems to get in the way?
That is just one of the hallmarks that you’re up against invisible obstacles and limiting beliefs…
For more than fifteen years, I’ve helped business owners take their next steps forward by identifying and releasing themselves from the unhelpful and subconscious internal dialogue that is holding them back.
How? By incorporating practical and metaphysical tools and communication models to help uncover their core identity — giving them genuine breakthroughs and increased confidence.
By implementing these tools, my clients are better able to ADAPT in the moment, confidently ask for higher prices, and set healthy boundaries. Overall they are better able to find their groove so they can experience a renewed sense of choice and freedom in their lives.
Now, as a part of The Trailblazers Collective, I’m helping our members with the limiting beliefs and mindset struggles that form the biggest obstacles to the consistent results they want in their businesses.
With our powers combined, we serve up the knowledge, tools, and strategies to guide you towards your personal true north FASTER than you ever thought possible.
“This program truly helped me fall back in love with my business. My mission and vision are so much bigger now than when I started…”
Jeannette Bessinger
Life and Food in Flow
Marketing’s always been hard for me, and I was burned out talking about the same things. The topics I wanted to incorporate spoke to the spiritual side of my work. I wasn’t sure how this new direction would be received by my client base.
In fact, I was worried that because I was “known” in my industry that I’d have to start over altogether – which was not something I was prepared to do.
Right away, Holly was able to grasp my new direction and showed me how to tie the common threads between my old message and new message together to make a seamless shift.
I was happily surprised to find that my audience loved my new material, and I began to quickly grow my community. When I launched my first program under my new brand, I sold 30 seats within the first few weeks.
The support I received in the Collective spanned everything from messaging, to big picture website strategy, planning my campaign to fill my new offer, deciding on the topic for my Facebook Group, helping me choose and navigate changes in the software I was using to run my business, and I could go on and on.
It definitely would have taken me A LOT longer to get here on my own, and I’m confident in saying it would have been about half as effective without the incomparable, 360 degree support of Holly and Michelle.
One Month Private Coaching Intensive with Holly & Michelle
We kick off your journey with four in-depth one-to-one sessions with Holly and one eye-opening-session with Michelle that leave no stone unturned.
Together, we will ‘reverse engineer’ your vision and goals with an innovative project plan and refined messaging that brings every aspect of your business into alignment.
After establishing this strong foundation, you will have the opportunity to revisit your Growth Plan every quarter with Holly to track progress and recalibrate your next steps as things inevitably shift.
TOGETHER WE WILL:
- Tackle your top of mind questions and most glaring business challenges FIRST and find the best path forward
- Develop your messaging and offer language that will get the attention of the clients who most value your work and move them into action
- Gain a deeper understanding of your communication style and mindset blocks so we can better support you as coaches AND to add dimension to your marketing
Three Ways to Receive On-Going Support
Through bi-weekly group coaching calls with Holly and Michelle and full access to our ultra-supportive and always online group — you’ll never feel alone as you blaze your trail! We cap each cohort at 8 participants so you can expect to receive highly personalized support.
- Bi-Weekly Group Coaching Calls with Holly and Michelle – Review your progress, brainstorm ideas, overcome limiting beliefs, and troubleshoot problems as they arise! (Calls are every other Wednesday at 12pm Eastern)
- Timely 1:1 Laser Coaching Calls with Holly– Have a high-stakes project with a just-as-serious deadline? Or facing a non-typical challenge and need extra support? Get laser focused attention when you need it most.
- Support You Can Rely On Between Calls – Ask questions and get answers on the fly. Our private group offers on-demand support from Holly and Michelle so you can maintain your momentum.
Masterclass Library and Templates
As we create your growth plan together, we will select strategies that suit your business growth best. Our Step-By-Step Masterclass Library holds the key to implementing each step of your personalized plan.
Our Trailblazers LOVE our extensive Masterclass Library!
There are currently 49 video tutorials that you can access anytime (click here for a (nearly) complete list). Each video dives deep into a specific system or project and gives you the steps for integrating them into your business.
And if you still have questions (or need a class about a topic we haven’t covered), we’ll create an entirely new video to provide answers!
Psst… These masterclasses are also great for training for your team and helping to accelerate your delegation efforts.
Sign up for The Trailblazers Collective today, and you will also receive this complimentary BONUS:
Communication Profile – a $1,000 Value… FREE!
Michelle is a Certified Provider of a Communication Model, so top-notch, we’d be charged a fee just for mentioning the name… Less than 100 people are certified in the USA to teach and coach communication using this model. So this is an incredible opportunity to gain valuable and life-changing insight into your communication style and subconscious behavioral patterns!
The highly detailed results will help improve your copy, your client relationships, and help us offer a higher level of support. You will understand your distress patterns, your preferred rewards, and so much more.
AND if you’re looking for even more personalized support to fast track your business evolution, you can check out the:
TRAILBLAZERS VIP PACKAGE
The VIP option includes more 1:1 support from Holly and/or you can choose to add on Done-For-You deliverables. Done-For-You deliverables can include website copy, design, email nurturing sequences, ongoing nurturing content and more. We will put a customized plan together to take many aspects of implementing your message and marketing plan off of your plate.
The Trailblazers Collective
—
$1,800/mo for 12 months
1:1 with Holly for the Year
—
Starts at $2,700/mo for 12 months
The Trailblazers Collective is Currently Accepting Applications
If the above resonates with you, your next step is to complete the application and book an interview to go over your core challenges, goals to see if we are a good fit.
Here’s How to Apply:
- Click HERE to book a time on Holly’s calendar.
- You’ll be taken to a page to complete a short questionnaire (takes about 5 minutes).
- We will be in touch with you via email to confirm the meeting and ask any necessary follow-up questions.
Kate Large
Founder of Soul Kisses Spiritual Whispers
“I’ve received insight into implementing the strategies I’ve been looking for to take my business to a fantastic level of success in an even shorter time frame!”
I was at the end of a 2-year business sabbatical when I registered for Holly’s Trailblazers Collective program.
I had been struggling to get clear on how to not only work smarter and fewer hours (no more burnout for me!) but also define my focus more clearly.
Struggle over!
In just a few short weeks, I’ve received insight into implementing the strategies I’ve been looking for to take my business to a fantastic level of success in an even shorter time frame! It was a leap of faith from sabbatical to full steam ahead that I’m SO GLAD I took!
I am excited to see you step into a fulfilling and abundant evolution of your business.
Yes, you could continue to conduct your business as it is today, maintaining the status quo, avoiding any risk-taking, and staying in your comfort zone…
…But your ‘comfort zone’ isn’t so comfortable anymore, is it?
Something has changed. Not just in your business but in your ability and your potential to grow. All that’s left is to harness it — and you can’t do that process alone.
Honestly, missing out on the mindset and the strategy needed for your next-level of business and personal growth costs you far more time and money than you likely realize!
Whether you join or not, we want to see you getting paid what your experience is worth and doing high-level work that excites you for a client base that feels EXCITED to work with you.
We encourage you to take action now.
Take advantage of this opportunity to shift how you are known in the world. Reroute this incredible momentum towards the business you want.
Ultimately, the choice is yours. We’re excited to hear from you!
How do you know if The Trailblazers Collective is NOT the next best step?
- Your business is making less than $30k/yr (Take a look at The Branding Game)
- You’re seeking ongoing done-for-you marketing
- You want someone else to take the reins and call the shots
- You believe you have all the answers and aren’t open to other viewpoints
Now, if you…
- Have an idea of what you want to create but can’t decode the practical steps to get there
- Understand that it takes more than strategy to get out of your own way
- Are self-directed, motivated, and excited to take the actions that will make the biggest impact
- Feel the craving to do something bigger deep in your bones, and you are enthusiastic about making your dreams come to fruition
…Then The Trailblazers Collective is the next logical step to springboard your business evolution.
Here’s a quick reminder of everything that’s included!
6 or 12-months of semi-private coaching, including:
- Four 1:1 Messaging and Growth Planning Calls with Holly
- Bi-Weekly Live Coaching Calls
- Quarterly 1:1 Master Planning Calls with Holly
- Private group for between-call communication
- Masterclass Library and Templates
- Fast Action Bonus – Communication Profile Report & Debrief with Michelle!
The Trailblazers Collective is Currently Accepting Applications
Click the link below, select your meeting time, fill out a {5 minute} application, and Holly will personally be in touch to confirm your call within 1 business day.
Justine Arian,
CPCC Women’s Transformation Coach
“I am more focused, energized and in action than I have been in a long time. ”
I’m so grateful I said yes to joining the Trailblazer’s Collective. I had not worked with Holly previously, so I wasn’t sure exactly what I was getting but let me tell you, it is exactly what I needed.
Her clear and focused methodologies along with her highly personalized approach, has helped me take all my big ideas and put a container and a plan around them.
I am more focused, energized and in action than I have been in a long time. The Master Planning session was invaluable and is a huge gift from Holly.
The value is above and beyond my expectations and I am so pleased with my decision to join this group. And the people in the collective are so warm and fun!
Signing up for the Trailblazer’s Collective (TBC) is one of the best decisions I’ve made for my business (and myself) in a very long time. I’m transitioning to finally set up the amazing coaching business that I had envisioned many years ago.
Michelle Wartgow
Life Coach for Teens
This is such a valuable use of my time and has been a great investment in my business! Your wealth of knowledge shines through and has helped me clarify specific things in my business. I feel like you SEE me and give me specific information pertinent to MY business even though I have never worked with you before. You are truly a GEM and I’m glad to have found you!
Sonya Williams
Life Coach and Money Mindset Muse
Frequently Asked Questions
What’s the time commitment?
The Trailblazers Collective is a year-long program. This gives us time for you to launch new offers, implement repeatable marketing strategies, and create systems that will support your business growth over the long term. Many participants love the results they’re getting so much that they reenter the mastermind for a second year.
How many people are in the Trailblazers Collective?
This is a semi-private coaching program with no more than 8 participants at a time so you can expect highly personalized support.
Plus, you’ll have monthly Laser Coaching calls with Holly one-on-one.
What if I can't make it to all of the calls?
The truth is, not everyone makes it to all of the coaching calls… And that’s ok! We understand that you are running a business and likely have other commitments that may make it near impossible to attend every single call. The reason there are so many is so that the support is available when YOU need it.
If you are working on a critical project and need your answer before our next call, you can use the Telegram group to get a timely answer.
The Masterclasses are also designed in digestible chunks, so it’s quick and easy to get the information you need. Each of them is available on-demand in our archive so that you can access the information at your convenience.
What if my question isn't in the Masterclass Library?
The Masterclass Library is uber comprehensive, which means you get real-time answers to most of the questions that arise as you do the work. On occasion, there is a question that isn’t already inside of the library… But don’t worry! We LOVE new questions because it helps us expand the library even further by adding a new class around your topic!
I'm just starting and need support in building my business. Is this program for me?
If your business is totally new, The Trailblazers Collective isn’t the program that will best suit your needs. Our collective best serves those earning close to, and beyond six figures in their business.
Depending on your unique circumstances, we do have which gives you access to all of the same material in a self-guided format paired with a 1-month private intensive to create your offer language, copy for your website, and topics to use in your marketing.
(If you’re interested in exploring this option – please apply on this page and we can discuss if it would be a fit for you)
My business is very unique. How will you be able to help me?
Of course, your business is unique. You’re a trailblazer!
No matter what industry you’re in or what your business model looks like, we all experience similar challenges.
We don’t believe in one-size-fits-all solutions. You come with your unique skillset and experience, and we’ll bring our 101 ways to solve any problem you’re having, and together we’ll create your customized plan.
If you want a more specific picture of how that will happen, we encourage you to apply. We will book a call to go over how The Trailblazers Collective will support your unique business.
What if I’m not a coach or consultant?
If you don’t fall under the umbrella of “coach and consultant” that is usually okay. We have successfully supported clients in a wide-variety of industries. Our frameworks and tools work best for service providers who are marketing and delivering their offers online. If you would like to chat more to see if our expertise will suit your business, then don’t hesitate to apply and we will book a call to answer any questions you have.
Get ready to cultivate the leveraged, next-level business you desire and the mindset to see it through!
The Trailblazers Collective has supported many coaches and consultants like you to blaze a trail from the business they have, to the business they desire.
With our customized step-by-step path, insightful high-touch mentorship, and extensive resources, our members find they are doing more fulfilling work, spending fewer hours at their desks, and finally making significant headway in their financial goals.
We know you will succeed in your unique vision… and we will do everything we can to help you get there.