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Transform the business you have into the
next-level business you desire in …
The proven path for service providers and coaches who are stuck between $100k-$300k/yr OR $400k-$600k/yr to dial in their messaging and streamline their business model so they can consistently hit their next monetary milestone (and beyond)–without fear of burning out!
Join a tag-team duo of elite business-growth experts for 12 months of individualized support, personal & precise feedback, and semi-private coaching so you can reach your goals as fast as possible.
or want the CliffsNotes?
A well provides water, until it goes dry…
A Koi’s growth is limited to the size of the pond they are swimming in…
Plants need to be repotted in order to grow to their full potential…
And, what got you here won’t get you there.
It’s time to realign your messaging, offers, and business model with a vision that lights you up!
I’m sure you feel it, right?
That sense that you’re meant for more...
You’re ready to attract more of the RIGHT clients, develop systems that make your life easier, and reliably hit your monthly goals, or better yet – book your revenue in advance.
You’ve outgrown your business container.
NOW is the time to take action and embrace your next-level evolution…
…BEFORE you face some serious problems:
(And it’s possible you might be experiencing some of these already.)
- Your ‘tried-and-true’ offers and campaigns stop working as well as they used to…
- The number of less-than-ideal clients you attract begins to frustrate you…
- Your revenue hits a ceiling… or worse, is so unpredictable you constantly worry about finding your next client
- Afternoon sales calls end with you over-explaining your offers, then adapting, and overpromising just to make a sale…
- Burnout becomes the norm and you wonder how long you can keep going…
- Frustration sets in, because you’re unable to adequately convey what makes your offer so great…
- All of the above becomes evidence that you “simply aren’t cut out for” having the business you envision…
These are all signs that NOW is your time to break through to your next level!
The Trailblazers Collective is your full-circle solution to get you there.
You are at the ideal point in your business evolution to capitalize on what you’ve built so far and implement systems to grow with ease!
Imagine the beautiful possibilities when you:
- Seamlessly shift into a business-model that allows you to leverage your time while accelerating the results your clients achieve
- Redirect your momentum into your highest-level work
- Realign your price-points to match the skills you’ve carefully honed
- Attract client after client you are EXCITED to work with (and vice versa)
- Are consistently hitting your next revenue milestone
- Integrate systems that allow you to accomplish more in WAY less time and effort
- Break through the failure patterns and internal obstacles that keep you stuck at your ‘upper limit.’
- Get on the tangible path to do more of what you love while making exciting amounts of money!
Welcome to…
Partner with an elite tag team of coaches who bring a perfect blend of hands-on collaboration and high-level strategic insight into your business.
If you are DONE building your business using disjointed strategies and out-of-alignment advice and crave an integrated approach — that you actually see yourself using — YOU belong HERE.
STEP 1: Realign Your Message, Pricing, & Offers
We begin with a private, 4-week intensive to lay the groundwork for our incredibly productive year together!
This work can include us helping you:
- Determine your highest impact priorities to align your business.
- Explore what your next-level vision looks like when we remove blocks and obstacles.
- Hyper-target and position your offers to increase their perceived value and attract more dream clients.
- Explore pricing and business model structures that match your goals and quickly increase your revenue.
- Develop website messaging and enrollment strategy to boost conversions.
- Bring together your customized growth plan.
THIS FOUNDATIONAL WORK IS CRUCIAL TO PUSH YOU PAST INNER AND OUTER PLATEAUS. ONCE IMPLEMENTED, WE SIMPLIFY & SCALE FROM THERE.
STEP 2: Understand Your Internal Landscape
Each of us has failure patterns, limiting beliefs, and internal obstacles that rear their head whenever we take action to reach the next level.
You can’t always see them on your own, no matter how much you squint.
…That’s why in step 2, Michelle will help you get a CLEAR look in the mirror. Not only to gain insight into your business but how you operate as a human being.
We’ve helped hundreds of business owners recognize and release their inner obstacles and accomplish things that seemed IMPOSSIBLE pre-Trailblazers.
THIS WORK IS A KEY STEP MISSING IN MOST PROGRAMS. WE HELP YOU AVOID THE TRAP OF GETTING ‘A QUICK WIN’ OR ‘ONE GOOD MONTH’ AND THEN FALLING BACK TO YOUR BASELINE. OUR STRATEGIES STICK — FOR GOOD!
STEP 3:
Get Wins That Prove What’s Possible!
Now you can prove to yourself that your desires are within reach!
We’ll guide and support you as you enroll new, exciting, high-level clients with your renewed and ultra-targeted strategy.
Many business owners lose their way when they don’t have individualized support to help brainstorm ideas, test theories, and experiment! With us, you are guaranteed the guidance needed to move in an aligned direction.
MANY OF OUR CLIENTS FIND THAT THEY DOUBLE OR EVEN TRIPLE THEIR MONTHLY REVENUE IN THIS STEP. AND WE DON’T STOP THERE…
STEP 4: Build Reliable Systems for Consistent Results
Now that you have proof of success, it’s time to implement minimal energy, easy-to-maintain systems that create repeatable and reliable results.
Through a blend of coaching, individualized feedback, and a dash of done-for-you execution, we’ll help you:
- Update your website copy and brand presence to align with your business’s next evolution.
- Build your pre-qualification sequence to help your leads decide BEFORE you talk with them. (Particularly helpful if you hate sales calls.)
- Generate lead flow with an Evergreen Invitation that leads directly into your high-level offers. (AKA shorten your sales-cycle.)
- Uncover un-tapped lead sources to reach more people and effortlessly increase revenue
- Continue to fine-tune your messaging and dial in your conversion rates all at the same time
NO MORE RIDING THE REFERRAL — OR REVENUE — ROLLER COASTER! IT’S TIME FOR SUCCESS THAT’S PREDICTABLE AND ENDURING.
STEP 5:
Scale Without Fear of Burnout
Finally, with all this goodness in place, your business will GROW. And surprise! Some folks find that scary because they’re afraid they’re going to burn out. Which is why…
Our next step is to help you build an infrastructure that supports your business growth without pressure on YOU.
We’ll guide and support you to:
- Optimize the strategies and offers that make the biggest impact, then put everything else on auto-pilot.
- Automate, delegate, and eliminate busy work from your day-to-day by streamlining your business model.
- Build a team of A+ players that make running your business easier (without destroying your margins).
- Develop more efficient ways to deliver services, all while getting your clients even better results.
OUR END GOAL IS A BUSINESS MODEL WHERE YOU ARE ONLY DOING WHAT YOU LOVE ON A DAY-TO-DAY BASIS AND CAN REACH YOUR FINANCIAL GOALS WITH AS MINIMAL EFFORT AS HUMANLY POSSIBLE.
There are distinct and tangible differences between where you are NOW and where you could go NEXT…
Lost In The Woods:
- Nursing a wicked case of burnout, grinding away at unfulfilling busywork…
- Going from “guru” to “guru” trying to squish yourself into someone else’s box, or frankenstein solutions together…
- Feeling chained to your desk, there is always something (or someone) that needs your immediate attention…
- Suffering yet another blow to your confidence when your new strategy doesn’t work…
- Wondering if the direction you want to go is even possible or if you should just be happy with what you have…
Blazing The Trail:
- Making an impact at the top of your game, excited to open your inbox at the start of the day!
- Building your business on your own terms with an expert team to support your path!
- Heading out on vacation in the free time you created with needle-pushing systems and processes!
- Receiving a glowing testimonial and referral from a dream client who loves what you have to offer!
- Feeling the freedom of choice and confidently taking the bold steps towards continual growth!
“Right away Holly helped me develop messaging so clear that I was EXCITED to talk about my new offers, and not only that, the new messaging worked.”
Jeff Martin
Business Coach
I have been helping companies market and grow their businesses for years, and while I enjoy my work I wanted to get out of the “done for you” model. When I tried selling coaching before, it felt too intangible and I would end up still promising done-for-you deliverables, which pretty much defeated the purpose. I joined the Trailblazers Collective to get support and an outside perspective as I change gears and step into my new business model.
Right away Holly helped me develop messaging so clear that I was EXCITED to talk about my new offers, and not only that, the new messaging worked. Within my first month I had already signed on a long-term coaching client at $1500/mo (which paid for my investment right out of the gate!), and signed a $20k contract with a local business development organization to coach their members.
With Holly and Michelle’s support I’ve also been able to restructure my days to be more productive, navigate the shift into my new business model, and I’m implementing streamlined systems that will essentially put my enrollment process on autopilot and allow me to work much more efficiently.
I can’t express enough how grateful I am for this program, it’s exactly what I needed to build the business I have wanted for years.
We know you’ve done the work to get this far…
Let us help you blaze a trail to the next level.
“Over the last year I’ve been able to close five-figure contracts with universities, I’ve had over 100 people go through Sales School, my business model is now so streamlined I am working 10-20 hours a week…”
Liz Dederer
Founder of Sales School
I wouldn’t have been able to do any of this without the messaging, sales page, offer language, program structure and all of the other things you’ve helped me with.
I had all the right pieces before we worked together, but they were either in the wrong order, the wrong pieces were bing prioritized, and other pieces were completely buried because I didn’t realize how important they were.
It was SO VALUABLE to have your objective eye, coming from someone who understands me and my audience, and can look from the perspective of a buyer, sort through what was important, and what needed to be said on my website, sales page and marketing.
Having you in my pocket for the last year was incredibly valuable. I felt like I had a partner in my business that I could come back to when I needed you most, and that you could see my evolution and point out what comes next even when I got stuck in the weeds. You knew what was coming before I did, and could point out when I was getting in my own way.
I’ve been able to close five-figure contracts with universities, I’ve had over 100 people go through Sales School, my business model is now so streamlined I am working 10-20 hours a week, which has been invaluable having my 9yo at home with me during the pandemic, and navigating a big move and other life events.
I’m so excited for the next year and building on this foundation I’ve created!
MEET YOUR MASTER GUIDES
Hi, I’m Holly!
Instead of fitting your brilliance into some “system” (that may have worked well for someone else), I help service providers and coaches get clarity on what their own targeted strategy could look like to get the next level “click” they’ve been after.
For over a decade, I’ve been in the trenches of my clients’ businesses, aligning their messaging and marketing systems with the clients they want to attract at the high levels they want to work.
With the guidance, tools, and skills in my signature programs, my clients have created 6 figure paydays, sell out new offers, generate multi-5-figure months, and next-level themselves as the go-to expert in their industries.
With their freshly aligned messaging and customized growth plan many Trailblazers double or triple their revenue within their first 90 days… AND they end up working less over the long-term because they are focusing on the strategies we’ve created to maximize the effectiveness of their efforts.
Now, having a solid STRATEGY is only half of the foundation for an accelerated shift… the other half is MINDSET.
Meet Human Behavioral Expert: Michelle Quinn.
Hey, I’m Michelle!
Does it ever feel like you KNOW what you need to do to grow your business but something always seems to get in the way?
That is just one of the hallmarks that you’re up against invisible obstacles and limiting beliefs…
For more than fifteen years, I’ve helped business owners take their next steps forward by identifying and releasing themselves from the unhelpful and subconscious internal dialogue that is holding them back.
How? By incorporating practical and metaphysical tools and communication models to help uncover their core identity — giving them genuine breakthroughs and increased confidence.
By implementing these tools, my clients are better able to ADAPT in the moment, confidently ask for higher prices, and set healthy boundaries. Overall they are better able to find their groove so they can experience a renewed sense of choice and freedom in their lives.
It also doesn’t hurt that I have a background in corporate recruiting, and have been studying AI since 2019 (before it was cool) which will open up even more opportunities for business growth.
Now, as a part of The Trailblazers Collective, I’m helping our members move beyond the limiting beliefs and mindset struggles that form the biggest obstacles to the consistent results they want in their businesses.
With our powers combined, we serve up the knowledge, tools, and strategies to guide you towards your personal true north FASTER than you ever thought possible.
“This program truly helped me fall back in love with my business. My mission and vision are so much bigger now than when I started…”
Jeannette Bessinger
Life and Food in Flow
Marketing’s always been hard for me, and I was burned out talking about the same things. The topics I wanted to incorporate spoke to the spiritual side of my work. I wasn’t sure how this new direction would be received by my client base.
In fact, I was worried that because I was “known” in my industry that I’d have to start over altogether – which was not something I was prepared to do.
Right away, Holly was able to grasp my new direction and showed me how to tie the common threads between my old message and new message together to make a seamless shift.
I was happily surprised to find that my audience loved my new material, and I began to quickly grow my community. When I launched my first program under my new brand, I sold 30 seats within the first few weeks.
The support I received in the Collective spanned everything from messaging, to big picture website strategy, planning my campaign to fill my new offer, deciding on the topic for my Facebook Group, helping me choose and navigate changes in the software I was using to run my business, and I could go on and on.
It definitely would have taken me A LOT longer to get here on my own, and I’m confident in saying it would have been about half as effective without the incomparable, 360 degree support of Holly and Michelle.
4 Week Private Coaching Intensive with Holly & Michelle
We kick off your journey with four in-depth one-to-one sessions with Holly and one (very) eye-opening session with Michelle. We take the time to get to know YOU and your business on a level you won’t find in a mastermind or group program.
Together, we will ‘reverse engineer’ your vision and goals with an innovative project plan and refined messaging that brings every aspect of your business into alignment.
After establishing this strong foundation, you will have the opportunity to revisit your Growth Plan every quarter with Holly to track progress and recalibrate your next steps as things inevitably shift.
TOGETHER WE WILL:
- Tackle your top-of-mind questions and most glaring business challenges FIRST and find the best path forward
- Develop your messaging and offer language to get the attention of the clients who most value your work and move them into action.
- Gain a deeper understanding of your internal blocks & communication style so we better support you AND add dimension to your marketing.
Three Ways to Receive On-Going Support
Through bi-weekly semi-private coaching calls with Holly and Michelle, unlimited messenger support between calls, and full access to our ultra-supportive and always online portal — you’ll never feel alone as you blaze your trail!
We cap each semi-private cohort at 8 participants so you can expect to receive highly personalized support throughout your journey. If you’re looking for hands-on guidance, coaching, and mentorship — you’ve found it!
- Bi-Weekly Semi-Private Coaching Calls with Holly and Michelle – Ask questions, brainstorm ideas, identify limiting beliefs, and troubleshoot problems as they arise. (Calls are every other Wednesday at 10am or 12 pm Eastern depending on your cohort)
- Timely 1:1 Laser Coaching Calls with Holly – Have a high-stakes project with a just-as-serious deadline? Or facing a non-typical challenge and need extra support? Get laser-focused attention when you need it most.
- Messenger Support Between Calls – Want another set of eyes before you finish writing a campaign? Or ensure your webinar hits all the right notes? Our online portal offers on-demand messenger support from Holly and Michelle so you can maintain your momentum.
Step-by-Step Guidance and Templates to Support Your Individual Journey
As we create your growth plan together, we select strategies that suit your business growth best. Our Step-By-Step Masterclass Library holds the key to implementing each step of your personalized plan.
Our Trailblazers LOVE our extensive Masterclass Library!
This library is in NO WAY a curriculum you must follow or digest. This library is filled with 50+ video tutorials you can access when needed (click here for a (nearly) complete list). Each video dives deep into a specific system or project and gives you the steps for integrating them into your business.
And they’re so helpful our Trailblazers revisit these videos over and over again.
If you still have questions or want our expert eyes on what you’re creating, we are here to support you every step of the way! Psst… These masterclasses are also great for training your teamand help to accelerate your delegation efforts.
Sign up for The Trailblazers Collective today, and you will also receive these complimentary BONUSES:
Communication Profile – a $1,000 Value… FREE!
Michelle is a certified provider of a top-notch communication model so impressive we’d be charged a fee just for mentioning the name… Less than 100 people are certified in the USA to teach and coach using this model. This is an incredible opportunity to gain valuable and life-changing insight into your communication style and subconscious behavioral patterns!
The highly detailed results will help improve your copy and client relationships and help us offer a higher level of support. By the end, you will completely understand your distress patterns, preferred rewards, and so much more.>
THIS WORK IS HOW YOU MAKE SUCCESS STICK.
AI Toolbox – Value…HOURS and HOURS of your time saved!
Holly has developed custom AI tools that are only accessible to members of the Trailblazers Collective. These tools allow you to pinpoint precisely what topics will grab the attention of your ideal clients, produce content using Holly’s proven frameworks, implement lead-generation strategies, and MORE — all with just a few clicks. Plus, everything created will be in your Voice and Style, saving you tons of time editing.
THIS IS NOT YOUR TYPICAL ROBOT-SOUNDING AI… IT’S TRAILBLAZERS EXCLUSIVE TECH!
AND if you’re looking for even more personalized support to fast track your business evolution, (or you’d rather we do the heavy lifting for you) you can check out the:
TRAILBLAZERS VIP PACKAGE
Are you looking for all the results of Trailblazers, BUT you either have more targeted projects you want help with OR just don’t want to do ANY of the writing yourself? We have you covered. Holly can implement your entire marketing ecosystem, provide a la carte deliverables, or even ongoing copy support. >
Done-For-You deliverables can include:
- Website copy
- Webinar and VSL scripts
- Email nurturing sequences
- Facebook ad copy
- Ongoing nurturing content
- And more!
We can craft you a customized package to take multiple aspects of implementing messaging & marketing off of your plate.
The Trailblazers Collective
—
$1800/mo for 12 months
1:1 with Holly for the Year
—
Starts at $2700/mo for 12 months
The Trailblazers Collective is Currently Accepting Applications
Whether you want to explore options, or get started immediately, your next step is apply.
Here’s How to Apply:
- Click HERE to request an interview with Holly.
- You’ll be taken to a page to complete a short questionnaire (takes about 5 minutes).
- We will be in touch with you via email to confirm a time and ask any necessary follow-up questions.
Ashley Biscoe
Naturopathic Doctor
“As soon as we launched the new website it was like instant traction!”
At first, I was skeptical about Trailblazers. I was worried that it was another mastermind, and I had done masterminds before. I’m usually the one that ends up coaching the other people in the group.
I’m at the point where I needed a blend of coaching and guidance and someone to do things for me and with me. And Holly assured me that I would have LOTS of one-on-one access to her. And she absolutely delivered.
I couldn’t believe how many new applications we got at the same high price points. It was instantaneous, and it continued. And not just more traffic, but we received fewer price objections and more people saying yes!
Holly’s just an incredible person. She has been a joy to work with, and she’s very responsive.
She has the perfect balance of teaching you the HOW but also holding your hand or even taking over your hand. She never leaves you hanging when she knows that you’re struggling. And she has a great sense of humor. She’s very approachable. I’m just so grateful to her.
I am excited to see you step into the next fulfilling and abundant evolution of your business.
Yes, you could continue on the path you’re on, avoid any risk-taking, and stay in your comfort zone…
…But is your ‘comfort zone’ really comfortable?
Something has changed. You’re not satisfied with the status quo and know you’re ready for something better. Your ability and potential to grow has expanded.
All that’s left is to harness this potential — and you can’t do that alone.
Honestly, trying to do this on your own will cost you far more time and money than you likely realize!
Whether you join or not, we want to see you inspired and happy with the next-evolution of your business.
If you’d like our help to achieve that goal faster and more easily, then take action now.
Take advantage of this opportunity to reroute your incredible momentum toward the business you want.
Ultimately, the choice is yours. We’re excited to hear from you!
How do you know if The Trailblazers Collective is NOT the next best step?
- Your business is making less than $130k/yr in gross revenue*
- You are looking for a marketing agency
- You want someone else to take the reins and call the shots
- You aren’t open to other viewpoints and possibilities than you can see yourself
*Every business is different. We’ve had ultra-motivated Trailblazers who started at $60k/yr quickly double their revenue. We’ve also seen Trailblazers move from mid-6-figures to seven figures. If you vibe with what you’ve read on this page, apply for a call! Let’s see if Trailblazers fits your unique situation.
Now, if you…
- Have an (even vague) idea of what you want but can’t decode the practical steps to get there
- Understand that it takes more than strategy to get out of your own way
- Are self-directed, motivated, and excited to take the actions that will make the biggest impact
- Know you need individual support and a coach that understands you and what you do
- Feel the craving to do something bigger, and enthusiastic about making those dreams happen in ways that bring you joy
…Then The Trailblazers Collective is your best next step.
Here’s a quick reminder of everything that’s included!
A year of individual support, including:
- 4-week messaging & planning intensive with Holly
- Communication profile report & debrief with Michelle
- Bi-weekly semi-private coaching calls
- 1:1 calls with Holly when you need them most
- Private messenger for between-call support
- Detailed masterclasses containing elite strategies
The Trailblazers Collective is Currently Accepting Applications
Click the link below to apply and Holly will personally be in touch to confirm within 1 business day.
Justine Arian,
CPCC Women’s Transformation Coach
“I am more focused, energized and in action than I have been in a long time. ”
I’m so grateful I said yes to joining the Trailblazer’s Collective. I had not worked with Holly previously, so I wasn’t sure exactly what I was getting but let me tell you, it is exactly what I needed.
Her clear and focused methodologies along with her highly personalized approach, has helped me take all my big ideas and put a container and a plan around them.
I am more focused, energized and in action than I have been in a long time. The Master Planning session was invaluable and is a huge gift from Holly.
The value is above and beyond my expectations and I am so pleased with my decision to join this group. And the people in the collective are so warm and fun!
Signing up for the Trailblazer’s Collective (TBC) is one of the best decisions I’ve made for my business (and myself) in a very long time. I’m transitioning to finally set up the amazing coaching business that I had envisioned many years ago.
Michelle Wartgow
Life Coach for Teens
This is such a valuable use of my time and has been a great investment in my business! Your wealth of knowledge shines through and has helped me clarify specific things in my business. I feel like you SEE me and give me specific information pertinent to MY business even though I have never worked with you before. You are truly a GEM and I’m glad to have found you!
Sonya Williams
Life Coach and Money Mindset Muse
Frequently Asked Questions
What’s the time commitment?
The Trailblazers Collective is a year-long program (though many participants stay with us for 2-3 years because we have so much to offer). This gives us time for you to launch new offers, implement repeatable marketing strategies, and create systems that will support your business growth over the long term.
As far as your “week-to-week” time commitment – You won’t have “homework” (other than in our first few weeks) or formalized curriculum to keep up with.
Each participant is focused on their own projects and growth plan that will fit into your normal day -to-day time commitments.
How many people are in the Trailblazers Collective?
This is a semi-private coaching program with no more than 8 participants at a time and a strong emphasis on individual support.
What if I can't make it to all of the calls?
The truth is, not everyone makes it to all of the coaching calls… And that’s ok! We understand that you are running a business and likely have other commitments that may make it near impossible to attend every single call. The reason there are so many is so that the support is available when YOU need it.
If you are working on a critical project and need your answer before our next call, you can use our private messenger to get a timely answer from Holly or Michelle.
The Masterclasses are also designed in digestible chunks, so it’s quick and easy to get the information you need to get started on projects. Each of them is available on-demand in our archive so that you can access the information at your convenience.
I'm just starting and need support in building my business. Is this program for me?
If you’re new to online marketing or you aren’t already successfully selling your services, The Trailblazers Collective is not going to be a good fit for you. Our participants are usually earning close to, or beyond six figures, and want to create more consistency in their business and/or scale without burning out.
Depending on your unique circumstances, we do have a “Lite” version of Trailblazers which gives you access to all of the Masterclasses in a self-guided format paired with a 1-month private intensive with Holly to create your offer language, copy for your website, and topics to use in your marketing.
(If you’re interested in exploring this option – please apply on this page and we can discuss if it would be a fit for you)
My business is very unique. How will you be able to help me?
Of course your business is unique. You’re a trailblazer!
We don’t offer one-size-fits-all solutions. You come with your unique skillset and experience, we’ll bring our 101 ways to solve any problem you’re having, and together, we’ll create a customized plan to reach your goals.
If you want a more specific picture of how that will happen, we encourage you to apply so we can explore how The Trailblazers Collective will support your unique business.
What if I’m not a coach or consultant?
Funny you ask, while I’ve been targeting my marketing primarily to coaches until recently – I’ve actually worked with clients in over 50 service based industries.
Our frameworks and strategies are well suited to various business models. As long as you have a service based business that is marketing online, you might even create quicker results.
How? Because no one else in your industry is probably using the strategies we’ll teach you, so you’ll be on the leading edge!
If you would like to chat more to see if our expertise will suit your business, then don’t hesitate to apply and we will answer any questions you have.