Getting really specific in what you’re offering and who you’re working with is always a challenge, after all you can help so many people with many different problems. Yet, if you want to build a brand you need to be consistent. So how do we balance this equation?
In this masterclass we’re going to talk about how to create SUPER specific offers that won’t dilute your brand, and will allow you to speak to subsets of your audience and move them into paid offers.
Specifically we’ll cover:
- How to drill down your target audience into laser-focused avatars
- The difference between “big picture marketing” and hyper-focused CTA’s
- Repurposing your offers for different subsets of your audience
- How to market the same offers over and over again without being redundant
- What makes an offer an “easy yes” and how to leverage these with 21-day CTA’s
- And if we have time… otherwise this will be another masterclass, how to build full campaigns around your offers