On the way to buying your offers customers go on a little decision-making journey, some move more quickly than others, and you can influence their decision by creating content that guides them down the path to choosing YOUR offers.
Specifically we’ll cover:
- The decision making process clients go through that I call “The Buyer’s Arc”
- What types of content belong at each stage
- How to create a complete sales ecosystem
- Mapping out your topics to attract the right buyers